The proportions in which different products or segments contribute to total revenue.
收入结构
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Apple's best year ever comes with a memory bill that will not stop growing 收入结构 · 第 8 张术语卡 | Services grow slower than hardware this quarter, so the high-margin slice shrinks — margin falls even if every unit stays profitable. 结构效应最容易被忽略：即使每条业务的毛利率都不变，只要高毛利业务占比下降，合并毛利率就会下降，这就是 mix shift。读财报时把各分部的增速与毛利率并列看，才能分清「经营变差」和「结构变了」——这两件事的对策完全不同。 |