A family of products built around one brand or one molecule, reported together by the company.
产品线
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| $8.4bn | The patent cliff is coming for Merck's $31.7 billion drug 产品线 · 第 5 张术语卡 | Merck reports Keytruda and Qlex as one franchise worth $8.4 billion a quarter. 制药公司说的 franchise 不是「加盟」，而是「同一分子衍生出的一系列适应症与剂型」。只要分子还在保护期内，新增适应症就能扩大适用人群，不必再走一遍新药审批的全部成本。所以「Keytruda 有 40 多个适应症」本身就是一道护城河。 |