The direct cost of the goods sold: components, manufacturing and shipping. Also called cost of goods sold.
销货成本
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Apple's best year ever comes with a memory bill that will not stop growing 销货成本 · 第 4 张术语卡 | Memory sits here, which is why a chip price reaches the gross-margin line so quickly. 销货成本之上是营收，之下是毛利；研发、销售、管理费都不计在这里，所以毛利高不等于净利高。硬件公司的销货成本里，存储、面板、芯片、结构件各占一块。存储是标准化程度最高、价格波动最大的那一块，因此也最容易把整个毛利率带偏。 |