A list of cheap food, made to bring people in. The shop earns less on each item and hopes to sell more of them.
超值菜单
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Fewer burgers, bigger bills 超值菜单 · 第 4 张术语卡 | McDonald’s added one in April, with many items under 3 dollars. 超值菜单是用利润换客流。它有个反作用：原本会点正常价商品的客人，也改点便宜的，这叫「同类相食」。所以公司只在客流下滑时才用它，而且会同时推高价新品来拉回客单价。麦当劳四月上超值菜单、秋天又谈涨价，就是这个来回。 |