The physical room a product gets on a shop’s shelves. More shelf space means more chances a shopper picks it up.
货架位
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | PepsiCo to raise some prices after cuts failed to grow sales 货架位 · 第 4 张术语卡 | PepsiCo lost shelf space because its chips had become too expensive — that is what pushed it into February’s price cut. 对包装食品来说，货架位几乎等于免费广告位：同样的货架，摆你的就摆不下别人的。所以零售商手里握着一件很硬的武器——不降出厂价，就把你的货撤下来。百事的算盘是「降价 → 换更多货架位 → 走量 → 总利润不降」，结果销量没跟上，这笔交换就亏了。看这类新闻时，注意零售商的动作往往比厂商的表态更早暴露真相。 |