A business that sells goods to the public — supermarkets, discount chains, convenience stores. PepsiCo sells to retailers; retailers sell to shoppers.
零售商
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | PepsiCo to raise some prices after cuts failed to grow sales 零售商 · 第 7 张术语卡 | PepsiCo “has warned some retailers” of the coming increases — and retailers decide how much of that reaches the price tag. 一条零食的价格链上有三方：厂商（百事）— 零售商（超市）— 消费者。厂商涨的是出厂价，零售商会按自己的竞争情况决定吸收多少、转嫁多少：有的直接提价，有的砍掉不划算的品牌。原文里提到的这类博弈（连锁超市因为不接受涨价而下架某些品牌）不是特例，而是常态——所以「厂商宣布涨价」不等于「消费者一定会多付钱」。 |