To hand a cost or a benefit along to the next party in the chain — a supplier passing costs to a retailer, or a retailer passing savings to shoppers.
转嫁 / 传导
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Costco Uses US$184 Million in Tariff Refunds to Lower Prices 转嫁 / 传导 · 第 8 张术语卡 | The phrase is used in both directions here: firms raised prices to pass tariff costs on to customers, yet most now decline to pass the refunds back. 能不能转嫁，取决于两项能力：定价权（消费者多敏感、竞品多不多）与渠道地位（是否容易被替换）。在需求疲软、消费者对价格高度敏感时，企业往往只能「半转嫁」——提一点价、自己吃掉部分毛利。退款能不能留住同样要看竞争压力：零售价格战正酣，好市多与沃尔玛都选择把退款变成降价的弹药，而不是留在利润表上。 |