A one-time effect is a gain or loss that will not repeat next quarter. Companies must point it out, so investors do not treat it as normal profit.
一次性影响
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | H&M: operating profit jumps 23% as cost control pays off 一次性影响 · 第 4 张术语卡 | About 1.6 percentage points of this quarter's margin was exactly that: tariffs and imports had raised costs in earlier quarters, and the swing-back flattered Q3. 为什么这对解读财报特别重要：如果一家公司利润大增，靠的是削减成本、或者是产品涨价，那么明年还有可能延续；但如果靠的是「去年多花了钱、今年不用花了」，明年就没有这笔红包了。
读财报时的动作：看到「一次性 / non-recurring / one-off」这类词，先把这部分从利润里抠出来，再看真实趋势。 |