A retailer's net sales are what customers actually paid, after discounts and returns. It is the top line of the income statement — everything else is measured against it.
净销售额
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| 0.3% | H&M: operating profit jumps 23% as cost control pays off 净销售额 · 第 1 张术语卡 | H&M's net sales moved from SEK 57,017 m to 57,189 m — a rise of about 0.3%. Nearly all the story of this report is what happened below that line. 看这家公司的财报，先分清两个销售额口径：报告口径（报告货币、这里是瑞典克朗）和当地货币口径（local currencies，把汇率变动剔除）。
本季报告口径只增长 0.3%，当地货币口径增长 1% —— 差别就来自汇率换算。 |