A company's margin is the share of each dollar of sales that it keeps as profit. Gross margin counts only the direct cost of making the product; an operating margin also subtracts running costs such as staff and marketing.
「利润率」
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Apple's new CEO moves to overhaul the company to run faster and leaner 「利润率」 · 第 8 张术语卡 | Apple has been protecting its margins by raising prices, but rising memory component costs are squeezing them — and the article says Ternus will be judged on growth and margins, not on the size of the product pipeline. 为什么「卖得多」不等于「赚得多」：如果零组件（本文是内存）涨价，而售价不能同步提上去，销量再高，毛利率也是往下走的。苹果的对策是提价，但这有天花板 —— 约菲在文中就点出「消费者还能容忍多少涨价并不清楚」。所以看到一家公司宣布一堆新品，正确的追问是：这些新品的毛利率是多少、成本涨了多少。增长和利润率同时要，才是真正的难题。 |