Cadence means rhythm — how often something happens. A company's launch cadence is the pattern in which it releases new products: once a year in the autumn, twice a year, or all year round.
「发布节奏」
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Apple's new CEO moves to overhaul the company to run faster and leaner 「发布节奏」 · 第 2 张术语卡 | Apple's cadence has been spring-and-fall for much of the last decade. Ternus wants to “rely less” on it and introduce devices throughout the year. 为什么发布节奏是战略问题，而不只是营销安排：节奏决定了现金流和供应链的形状。集中在秋季发布，好处是销量集中、营销费用摊薄、供应链只准备一轮产能；坏处是收入一年只有一个高峰，季度业绩大起大落，而且一旦某个秋季新品失手，全年就废了。改成全年发布，等于把风险摊到四个季度，也更容易在 AI 时代「随时跟上对手」。代价是研发、供应链和售后要常年待命，成本结构完全不同。所以特努斯说员工也承认「改变研发惯例可能要几年」。 |