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Book-to-bill ratio

/ˌbʊk tə ˈbɪl/
「订单收入比」=同期新签订单 ÷ 同期已确认
company 1 篇文章 更新于 2026-11-12 15:24 CEFR B2

01定义Definition

The book-to-bill ratio divides new orders by the revenue recognised in the same period. Above 1.0, the company is taking in more work than it is finishing.

「订单收入比」=同期新签订单 ÷ 同期已确认

04数字怎么看The numbers

Move变动Where it appeared出现位置What it means这句话在说什么
—Accenture Brushes Off the AI Disruption Fears With a Record Year of Bookings
「订单收入比」=同期新签订单 ÷ 同期已确认 · 第 2 张术语卡
Accenture's ratio was 1.2 overall, 1.4 in managed services and 1.0 in consulting.
它和「订单储备(backlog)」是一对指标。1.2 的含义是:每做掉 1 美元的生意,就补进 1.2 美元的新生意。反过来,连续几个季度低于 1.0,就是在吃老本,营收迟早要掉。半导体设备行业也常用 book-to-bill 判断周期拐点。

08延伸阅读Further reading

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