A small part of a company. People buy and sell these parts on a stock market.
股票
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Fewer burgers, bigger bills 股票 · 第 6 张术语卡 | The share price rose about 5 per cent, even though sales fell. 股价和业绩不是同一天的事。股价反映的是「大家原本以为会怎样」和「实际怎样」的差距。麦当劳销售跌了，但跌得比分析师担心的少，利润还超了预期，所以股价反而涨。这就是为什么读财报要先看预期，再看实际。 |
| 0.8% | PepsiCo to raise some prices after cuts failed to grow sales 股票 · 第 3 张术语卡 | The report moved the market: PepsiCo shares fell as much as 0.8%, and they are down almost 10% this year. 股价对「提价」这件事的反应通常是先跌后看：短期市场担心涨价会赶走消费者（这次盘中跌 0.8%），中期则要看涨价能不能把利润率抬回来。今年百事股价跌了近 10%，说明投资者更相信「卖不动」而不是「涨价救场」。术语小常识：share 在英文财报里还有第二个意思——「份额」（market share 市场份额），靠上下文区分。 |
“The share price rose about 5 per cent, even though sales fell.”
“The report moved the market: PepsiCo shares fell as much as 0.8%, and they are down almost 10% this year.”