A company's market value divided by its annual revenue; useful when profits are distorted by one-off charges.
市销率
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | The patent cliff is coming for Merck's $31.7 billion drug 市销率 · 第 9 张术语卡 | Merck trades at 5.3 times sales, against 3.2 for the S&P 500. 市销率的缺点是忽略利润率：两家都是 5 倍市销率，一家净利率 30%、一家 3%，估值含义完全不同，所以要和毛利率、净利率一起看。制药公司适合用市销率，因为利润受并购与专利周期扰动大，而收入相对稳定。 |