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Opportunity cost

机会成本 必备基础
method 0 篇文章 更新于 2026-11-12 15:24 CEFR B2

01定义Definition

Official definition · 官方定义

“The opportunity cost is the value of the next best alternative foregone.”[1]

— Corporate Finance Institute, CFI Resource Library · corporatefinanceinstitute.com ↗ · accessed 2026-10-25

Opportunity cost is the value of the best alternative you give up when you make a choice. It is not what you spent; it is what you could have had instead.

机会成本是做出选择时放弃的最佳替代方案的价值。它不是「你花了多少」,而是「你本可以得到什么」。

02它怎么运作How it works

STEP 01
List the alternatives
先把可选方案列出来。
STEP 02
Rank them by value
按价值排序。
STEP 03
Pick one
选一个。
STEP 04
The runner-up is the cost
被放弃的那个,就是成本。

03为什么重要Why it matters

Opportunity cost is why holding cash is not free: in a year when equities return 20%, the cost of safety is 20%. It also explains why companies with cheap funding still destroy value — the capital could have gone somewhere better. Every “we are keeping our options open” is a statement about what those options cost.

机会成本解释了为什么持有现金不是免费的:股票涨 20% 的年份,安全感的成本就是 20%。

它也解释了为什么融资成本很低的公司照样会毁灭价值——那笔钱本可以投到更好的地方。所有「我们保持选择开放」的说法,本质都在说明这些选择的代价。

05常见误读Common misreadings

Looks like看着像

Opportunity cost is a real payment

Actually其实是

It is a forgone gain, never an invoice.

「机会成本是真金白银的支出」——它是放弃掉的收益,永远不会出现在发票上。
Looks like看着像

Sunk costs are opportunity costs

Actually其实是

Sunk money is gone; only future alternatives count.

「沉没成本也是机会成本」——已经花掉的钱回不来;只有未来的选择才算。
Looks like看着像

Doing nothing has no cost

Actually其实是

Doing nothing is a choice with a forgone alternative.

「什么都不做就没有成本」——不做事也是一个选择,也有被放弃的替代方案。

06语言笔记Language notes

Collocations固定搭配

· opportunity cost of capital
· a costly delay
· forgo a return
· the cost of waiting
· trade-off

opportunity cost of capital 资本机会成本;a costly delay 代价高昂的拖延;forgo a return 放弃回报;the cost of waiting 等待的成本;trade-off 取舍。

Don't confuse易混

· opportunity cost vs sunk cost
· accounting cost vs economic cost

opportunity cost 是放弃的替代方案,sunk cost 是已经收不回的钱;accounting cost 只记实际支出,economic cost 还算机会成本。

Sentence pattern句型

Holding cash carried an opportunity cost of X points as equities rallied.

分析句:股票上涨时,持有现金的机会成本是 X 个百分点——carried 表示承担了这项成本。

07一张图看懂One picture

Two choices, one billHold cash3%safeliquidforgoes the rallyInvest20%volatileilliquid at timesearns the gapThe 17-point gap is the opportunity cost of the safer choice.
The cost of the road not taken is invisible on a statement, which is exactly why it gets ignored.
没走的那条路的代价不会出现在报表上,这正是它总被忽略的原因;图里两条路径的差,就是机会成本。

08延伸阅读Further reading

09出现在这些文章里Appears in

10相关概念Related

11引用与出处References

  1. [1]Corporate Finance Institute. CFI Resource Library. corporatefinanceinstitute.com ↗accessed 2026-10-25 · 引用于「官方定义」第 1 句