The money one person spends in one visit, on average. Menu prices and what people order both move it.
客单价
| Move变动 | Where it appeared出现位置 | What it means这句话在说什么 |
|---|---|---|
| — | Fewer burgers, bigger bills 客单价 · 第 3 张术语卡 | A higher check covered most of the sales that fewer visitors took away. 客单价上涨有两个原因：涨价，或者客人点得更多更贵。这两件事的含义完全不同——涨价是公司主动的，加点是大杯、套餐是客人自选的。财报不会告诉你哪一半更多，所以看到客单价涨，要再问一句：是价涨了，还是量涨了？ |