The weekly shop: the part of the economy most households feel first.
Photo: Unsplash (illustrative; not from the original report)
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US consumer sentiment fell to 48.0 in October, the second-lowest reading on record, as high prices kept eating into purchasing power. Inflation expectations rose to 4.7%, complicating the Federal Reserve's next move.
US consumer sentiment1sinks toits second-lowest level on record
美国消费者信心跌至有记录以来第二低水平
PARA 01
On Friday,the University of Michiganpublished its October survey of consumers.The main index2fell to 48.0from 48.1 in September.
周五,密歇根大学发布了 10 月的消费者调查。主要指数降至 48.0,9 月为 48.1。
PARA 02
Thatisthe second-lowest reading on record.Only Maywas lower,at 44.8, soon after the Iran war began.
这是有记录以来第二低的读数。只有 5 月更低,为 44.8,当时伊朗战争刚刚开始。
Figure 1 | Fresh produce on a supermarket shelf. Food is the price people see every week.超市货架上的新鲜蔬果。食品是普通人每周都能看到的价格。Photo: Unsplash (illustrative; not from the original report)
PARA 03
Economistshad expected46.3 for October.The final figurebeat that forecast,but it was still 10% below last October and 15% below February.
The problemis purchasing power.3Prices are eating into paychecks,so each dollar buys less.“Purchasing power continues to dominate consumer views of the economy,”said Joanne Hsu, who runs the survey.
Chart 1 | Consumer sentiment: 56.5 in February, 44.8 in May, 48.1 in September, 48.0 in October.February value implied by the survey's statement that October was 15% below February. Source: University of Michigan Surveys of Consumers.
PARA 05
The surveyhas two parts,and in Octoberthey moved in opposite directions.Current conditionsfell to 46.7 from 50.9.
这项调查分为两部分,而在 10 月两者走向相反。当前状况指数从 50.9 降至 46.7。
PARA 06
Expectations,which look at the next year,rose to 48.8from 46.3.In plain terms,Americans feel worse about today and a little better about next year.
Chart 2 | Current conditions fell to 46.7 while expectations rose to 48.8.Both are components of the same survey. The index is scaled so that February 1966 equals 100. Source: University of Michigan Surveys of Consumers.
PARA 07
The weakest areawas buying conditions for durable goods.6Theseare costly things that last, such as cars and furniture.This measurefell 18% in one month.
Two forcesare behind the drop.Interest rates7are high,so a car loan costs more.
两股力量造成了这次下跌。利率很高,所以车贷更贵。
Figure 2 | Paying by card at the counter. When borrowing costs rise, big purchases wait.刷卡付款。借钱变贵时,大件购买就会被推迟。Photo: Unsplash (illustrative; not from the original report)
PARA 09
Prices are high too,so the car itself costs more.About 69% of consumersexpect rates to rise further.That is the highest share since April 2023.Rates and prices are pulling in the same direction.
Figure 3 | A week of groceries. Essentials keep selling even when confidence falls.一周的食品采购。即使信心下滑,必需品照样要买。Photo: Unsplash (illustrative; not from the original report)
PARA 11
The five-year measurerose to 3.5%from 3.4%.That is above the 2.8%–3.2% range of 2024.Expectationsmatter because they can become real.
When workers expect higher prices,theyask for bigger raises.When firms expect higher prices,theyraise prices early.
当工人预期物价上涨,他们会要求更大的加薪。当企业预期物价上涨,它们会提前涨价。
PARA 13
The Federal Reserve8watches these numbers closely.It wants inflation at 2%,5a target it has missed for more than five years.In September,it raised rates for the first time since 2023.
Households with little money in the stock marketcomplain more about prices,and many are tightening their belts.Share priceshave risen on the AI boom,but most families own few shares. For them, the stock market is not the economy.
在股市里钱不多的家庭对物价的抱怨更多,很多人还在勒紧裤腰带。股价因 AI 热潮上涨,但多数家庭持股很少。对他们来说,股市不等于经济。
PARA 19
Consumer spendinghas stayed strong,and that is the puzzle.Joanne Hsuoffers one explanation:some families may be buying now to avoid higher prices later.
The surveylandstwo weeks before the midterm elections on November 3, with millions already voting early.Voterswill decide who controls Congress.For many, prices are the issue that matters most.
For shops,the messageis simple.Customerswill still buy food and essentials,but they will think twice about a new car or a sofa.
对商店来说,信息很简单。顾客仍会买食品和必需品,但买新车或沙发前会三思。
PARA 23
That cautioncan slow the whole economy,because consumer spending is about two-thirds of US output.
这种谨慎会拖慢整个经济,因为消费支出约占美国产出的三分之二。
PARA 24
One numbercannot explain everything,but 48.0 says something clear:Americans are watching every dollar.Until prices slow, that mood is unlikely to change.
since people started keeping the data; the best or worst ever measured
October's reading was the second-lowest on record.
有记录以来(用于最高级:史上最低、有记录以来第二低)
10 月的读数是有记录以来第二低的。
eat into/ˈiːtɪŋ ˈɪntuː/
to use up part of something, little by little
Higher prices are eating into paychecks.
侵蚀、一点点吃掉(利润、工资、存款)
物价上涨正在侵蚀工资。
tighten their belts/ˈtaɪtnɪŋ ðeə belts/
to spend less because money is short
Many households are tightening their belts.
勒紧裤腰带、缩减开支
很多家庭正在勒紧裤腰带。
make ends meet/meɪk endz miːt/
to have just enough money to pay for basic costs
A rate rise would hit families already struggling to make ends meet.
收支相抵、勉强维持生活
加息会打击本已难以维持收支的家庭。
think twice/θɪŋk twaɪs/
to consider something carefully before deciding to do it
Buyers will think twice about a new car.
三思、再三考虑(通常指因此不做了)
买家在买新车前会三思。
hold rates/həʊld reɪts/
to keep interest rates unchanged at a central bank meeting
Most economists expect the Fed to hold rates next week.
(央行)维持利率不变
多数经济学家预计美联储下周会维持利率不变。
in plain terms/ɪn pleɪn tɜːmz/
said in simple words, without technical language
In plain terms, people feel worse about today than about next year.
说白了、用大白话讲
说白了,人们对今天的感觉比对明年更差。
land/lænd/
(of news, a report or an event) to arrive or be published
The survey lands two weeks before the midterm elections.
(消息、报告)发布、落地、到来
这份调查在中期选举前两周发布。
读后测验 · Check Your Understanding
3 道题。点选项立即判分;解析需要单独点开。
Q1What was the main index reading for October?
正确答案:B
答案是 48.0。原文说 10 月指数从 9 月的 48.1 微降到 48.0,是历史第二低。44.8 是 5 月的历史最低点;46.3 是经济学家预期、也是 10 月初值;50.9 是 9 月的当前状况指数——三个数字都在文中出现过,但答的不是同一个问题。 The Consumer Sentiment Index dropped to 48.0 this month from a final reading of 48.1 in September.Three other numbers in the article look similar; only one is the October headline index.
Q2Why did buying conditions for durable goods fall so sharply?
正确答案:C
答案是第三项。原文把原因写成「更高的借贷成本」加上「对可负担性的担忧」——借钱更贵,东西本身也更贵。另外三项原文都没提:没有缺货,没有停止提问,购买量也没有增加。 Those buying conditions plunged 18% during October, reflecting high borrowing costs and growing concerns about affordability.The cause is cost, not supply and not a change in the questionnaire.
Q3What does Joanne Hsu suggest about strong consumer spending?
正确答案:B
答案是第二项。Hsu 写道,如果一部分消费是「为了避开未来涨价而提前购买」,那这种支出反映的是担心而不是信心,反而让降通胀更难。第一项正是她提醒不要做的推断:花得多不等于有信心;第三项与原文相反,2% 目标已经五年多没实现;第四项原文完全没有。 If part of consumption currently reflects precautionary spending to avoid future price hikes, disinflation may be even more difficult to achieve.Spending can be a sign of anxiety, not optimism.